Cognizant "Can it?"

We live in a digitally enabled world where anything is possible. Where a garment can compel us to purchase it, not just by its fit, but for the data it collects; where doctors can treat patients from smartphones, not just hospital beds. 
It’s a world filled with the potential of technology to make things better. “Can It?” portrays these new innovative products and services as something customers have come to expect, and challenges business to consider whether they’re truly delivering on those demands.